California Fitness-Yao Ming Sport Club Opens in Yao's Hometown
IMMEDIATE RELEASE
California Fitness - Yao Ming Sport Club Opens in Yao’s Hometown
Shanghai, November 24,2007 – 24 Hour Fitness Worldwide, the largest privately owned U.S. fitness chain, and its subsidiary, California Fitness, today officially opened its second “California Fitness – Yao Ming Sport Club” in mainland China.
Located in Shanghai, Yao Ming’s hometown, it is the first of its kind in the city. Popular drama idol Ren Quan and super model Jill Tong, joined senior executives from California Fitness at a colorful ceremony to mark the grand opening of the stunning new California Fitness - Yao Ming Sport Club.
Located at the Infiniti Plaza, just opposite to the bustling Shanghai Times Square, California Fitness – Yao Ming Sport Club occupies the entire fifth and sixth floors, giving it a total floor area of 3,600 square meters. With a staggering investment of US$4 million, the club features a roof-top basketball court that overlooks the magnificent view of Shanghai, comprehensive cardio and resistance equipment, two spacious Group X (group aerobics exercise) studios and a spinning studio.
According to Steve Clinefelter, President of California Fitness, “mainland China is growing in importance as a market for the company, and we are very proud to be expanding our footprint in China with the introduction of our second California Fitness – Yao Ming Sport Club. This takes us one step closer to our target of opening 100 clubs in Asia by 2016.”
At the event, Rocky Chow, Senior Vice President of Sales & Fitness, said, “Being the most populous country in the world, there is a need for China and its people to be conscious of the values of health and fitness.” He continued, “Shanghai is the most energetic and cosmopolitan city in mainland China, and we are very proud to bring in world-class experience to the people here. The partnership with Yao Ming, a local hometown hero and an international superstar, also helps make the club more appealing to the citizens of Shanghai.”
Yao Ming forwarded his salutations and greetings via video, saying “The Beijing 2008 Olympics Games is coming soon. It is not only a remarkable event in Beijing, but also a great occasion for China and all Chinese people. As one of the Olympic ambassadors, I hope to encourage more and more people to exercise and enjoy the benefits of health and fitness. Partnering with the most experienced fitness company in Asia, California Fitness, we will work together to fulfill our vision to help people “Live Better” through fitness.
About California Fitness
California Fitness, established in 1996, is a wholly owned subsidiary of 24 Hour Fitness Worldwide. California Fitness is renowned for pioneering the fitness Industry in Asia. The company introduced the mega gym concept to Hong Kong with the opening of their first club in the Central district. Currently with 25 locations of which 10 are in Hong Kong, 6 in Taiwan, 4 in Singapore, 3 in Malaysia and 2 in China. California Fitness has an aggressive expansion plan for all existing as well as new markets. California Fitness prides itself on helping members live better through health and fitness in the countries and communities that it serves. For more information, please visit www.CaliforniaFitness.com
About 24 Hour Fitness
Headquartered in San Ramon, Calif., 24 Hour Fitness, an innovative leader in the health and fitness industry, serves more than 3 million members and over 400 clubs across worldwide. Founded in 1983 as a one-club operation, 24 Hour Fitness pioneered the concept of making fitness accessible, affordable and a way of life for everyone. Supporting the communities it serves, 24 Hour Fitness sponsors many charitable events and organizations including the 2004 - 2008 U.S. Olympic Team and the Magic Johnson, Andre Agassi, Shaquille O’Neal and Lance Armstrong Foundations. For more information, please visit www.24HourFitness.com.
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